Brooklyn, New York
Brooklyn, New York

Whiskey Dry

Role
Art Director
Duties
Art Direction, Graphic Design, Web Design


Project Deliverables
Branding, Web Design, Menu Design, Printed Collateral 
Credits
Created at Via Studio with Leslie Daly



Description:
Chef Edward Lee’s third restaurant venture is a burger and whiskey bar located in the heart of downtown Louisville, KY. Unlike most whiskey joints in the Bluegrass, Whiskey Dry stocks more than just local spirits. The bar boasts more than 200 whiskeys from Ireland, Scotland, the U.S., Canada, and Japan.

The Whiskey Dry concept is a throwback to a classic American diner, but with an upscale menu guaranteed to entice any food lover.
Working closely with Chef Lee, we ran with his directive of “hipster meets Waffle House” to create an identity that feels eclectic, kitschy, and slightly nostalgic. Graphic elements were inspired by the hand-painted window signage of diners past.
The project received an honorable mention at the 2019 AAF Addy awards.

Visit the website.













 
Kelly Scheurich

Kelly is a Cincinnati based director, graphic designer, and photographer. Over the last several years she has spent time at both large agencies and small studios, working with a range of clients from start-ups to larger clients such as IBM and Google. 

Now accepting work proposals.
Clients

Adobe
AT&T
Casper
Cole Haan
Google
HTC
IBM
Kraft
Made with Code
OpenAI
SnapChat
Contact

kelly.scheurich@gmail.com
+1 859 240 1244

Instagram
Dribbble
WorkingNotWorking
LinkedIn
©2024


Kelly is a Brooklyn based director, graphic designer and photographer. Over the last several years she has spent time at both large agencies and small studios, working with a range of clients from start-ups to larger clients such as IBM and Google. 

Now accepting work proposals.


Contact

kelly.scheurich@gmail.com
+1 502 744 1511

Instagram
Dribbble
WorkingNotWorking


Email me and follow on Instagram, WNWDribbble.