Brooklyn, New York

The Wilder Hotel

Role
Associate Creative Director
Duties
Art Direction, Graphic Design, Web Design


Project Deliverables
Branding, Printed Collateral, Environmental 
Credits
Created at Via Studio with Emilee Dover, Pat Sheehan and Leslie Daly



Description:
Our charge was to uncover the story of a historic building turned 50-room boutique hotel and capture the spirit of the city it stands in: Louisville, Kentucky.

Our team began by researching historical archives and scouring antique stores. We discovered the building had many incarnations but agreed that the origin story was the most authentic.

This story centered around J.B. Wilder—a lifelong Louisvillian and purveyor of medicinal bourbon bitters—who commissioned the structure in 1883.
The plan for the brand identity was to evoke this layered history of the building through locally inspired details. We created hand-drawn illustrations inspired by nature and themes unique to the state. Typography and layout were styled to reflect the limited print processes of the 1800s. The color palette was inspired by the waterfront park that lines the Ohio River just a block north of the hotel.
See work done for the hotel’s bar and restaurant here.

This project won a Best in Show 2018 AIGA award and a 2019 AAF Addy award.















 
Kelly Scheurich

Kelly is a Brooklyn based director, graphic designer, and photographer. Over the last several years she has spent time at both large agencies and small studios, working with a range of clients from start-ups to larger clients such as IBM and Google. 

Now accepting work proposals.
Clients

AT&T
Casper
Cole Haan
GE
Google
HTC
IBM
Made with Code
Contact

kelly.scheurich@gmail.com
+1 502 744 1511

Instagram
Dribbble
WorkingNotWorking
©2020


Kelly is a Brooklyn based director, graphic designer and photographer. Over the last several years she has spent time at both large agencies and small studios, working with a range of clients from start-ups to larger clients such as IBM and Google. 

Now accepting work proposals.


Contact

kelly.scheurich@gmail.com
+1 502 744 1511

Instagram
Dribbble
WorkingNotWorking


Email me and follow on Instagram, WNWDribbble.