Brooklyn, New York
Brooklyn, New York

Wild Swann

Role
Associate Creative Director
Duties
Art Direction, Graphic Design & Web Design


Project Deliverables
Branding, Printed Collateral, Environmental
Credits
Created at Via Studio with Emilee Dover, Pat Sheehan and Leslie Daly



Description:
Our team was tasked to name the bar & restaurant of The Wilder Hotel and create an identity that felt cohesive to the hotel but with a distinct brand story. A story than merged history with a modern, yet classic cocktail experience. Like the hotel, Wild Swann draws inspiration from the historic 1883 era building in which it resides.
When we discovered that the building once served as the Swann Abrams hat company during the 1940s, we envisioned the decadently dressed women and tailored gentlemen from that era. To capture this mood, we married rich jewel tones with imagery and copy from vintage Swann postcards and advertisements.
This project won a 2018 AIGA Award and 2019 Silver AAF Addy Award for branding.













 
Kelly Scheurich

Kelly is a Cincinnati based director, graphic designer, and photographer. Over the last several years she has spent time at both large agencies and small studios, working with a range of clients from start-ups to larger clients such as IBM and Google. 

Now accepting work proposals.
Clients

Adobe
AT&T
Casper
Cole Haan
Google
HTC
IBM
Kraft
Made with Code
OpenAI
SnapChat
Contact

kelly.scheurich@gmail.com
+1 859 240 1244

Instagram
Dribbble
WorkingNotWorking
LinkedIn
©2024


Kelly is a Brooklyn based director, graphic designer and photographer. Over the last several years she has spent time at both large agencies and small studios, working with a range of clients from start-ups to larger clients such as IBM and Google. 

Now accepting work proposals.


Contact

kelly.scheurich@gmail.com
+1 502 744 1511

Instagram
Dribbble
WorkingNotWorking


Email me and follow on Instagram, WNWDribbble.