Brooklyn, New York
Brooklyn, New York

Ritter Sport

Role
Senior Designer/Art Director
Duties
Art Direction, Graphic Design, Web Design


Project Deliverables
Conceptual Campaign, Printed Collateral, Packaging, Digital 
Credits
Created at VSA Partners with Ben Sherwood and Avery Goss



Description:
When Ritter Sport was considering a brand relaunch along with a potential rebrand, they had us at chocolate.

Needless to say we spent a lot of late nights and ate countless chocolate bars (aka inspiration) to reimagine a campaign and rollover for this century old brand.

We landed on Find Your Own Pack, a marriage of personality and preference. We created illustrated worlds that captured the various audience personalities and assigned each a Ritter “pack” or flavor profile to highilight the uniqueness of each group.
The concept manifesto: “You’re not like everyone else. You’ve got a meticulously engineered Dutch coffee pot with a cult following.A standing date with your acupuncturist. An encyclopedic knowledge of the city’s best omakase places. Oh, and one goal: to make the most out of your time on this earth— by trying all it has to offer while staying true to yourself.

That’s why you don’t bother with run-of-the-mill chocolate. hat’s why you stopped eating American-made candy 10 years ago.
T In a world that settles for less, you settle for no one else’s ideas about what’s worth doing with your one, invaluable life.

And that’s why you like Ritter Sport. It’s rare and unusual—from the way it’s made to the way you open it. Most
people may not know about it, but to you? All the better. Because you’re not trying to blend in with the masses. You’re trying to share your passions with other people who get it. You’re on a quest to find your pack.”

















 
Kelly Scheurich

Kelly is a Brooklyn based director, graphic designer, and photographer. Over the last several years she has spent time at both large agencies and small studios, working with a range of clients from start-ups to larger clients such as IBM and Google. 

Now accepting work proposals.
Clients

AT&T
Casper
Cole Haan
GE
Google
HTC
IBM
Made with Code
Contact

kelly.scheurich@gmail.com
+1 502 744 1511

Instagram
Dribbble
WorkingNotWorking
©2020


Kelly is a Brooklyn based director, graphic designer and photographer. Over the last several years she has spent time at both large agencies and small studios, working with a range of clients from start-ups to larger clients such as IBM and Google. 

Now accepting work proposals.


Contact

kelly.scheurich@gmail.com
+1 502 744 1511

Instagram
Dribbble
WorkingNotWorking


Email me and follow on Instagram, WNWDribbble.