Louisville Collegiate School has been rooted in the city’s educational landscape for over a century. In recent years they've fully equipped the campus with state of the art advancements and fine-tuned their unique programming for students K-12.

Despite these academic accomplishments, their brand story was often being told for them rather than by them. It was clear we needed to take back control of messaging to reflect both their traditional roots and innovative philosophy.

We also refreshed their identity while keeping true to the foundational brand. We achieved this by expanding the color palette, developing a new graphic system, and art directing a photoshoot to showcase the students and highlight the school campus.

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