Brooklyn, New York
Brooklyn, New York

KRM

Role
Art Director
Duties
Art Direction, Graphic Design, Web Design


Project Deliverables
Branding, Web Design, Printed Collateral
Credits
Created at Via Studio with Emilee Dover, Leslie Daly, Jo Flynn



Description:
KRM (Kentucky Refugee Ministries) is a non-profit organization dedicated to providing resettlement services to refugees to promote self-sufficiency and successful integration into our community. Our goal for this project was to create strategic cohesion within the organization, starting with a new brand identity.

Our team had a lot to learn and worked closely with KRM through a series of educational exercises. We not only learned about the needs of an organization but the resilience and achievements of their clients.
From there, we developed a theme that celebrated our cultural differences while also focusing on what fundamentally makes us the same: Our Common Thread.

With our concept, we crafted a brand that not only felt welcoming but compassionate and trustworthy. The outcome was a celebratory visual system that captures the diversity of the program and the cultural vibrancy of the clients they serve.
Visit the website. This project won a 2017 AAF award in Art Direction and the Culturally Legit award.








 
Kelly Scheurich

Kelly is a Brooklyn based director, graphic designer, and photographer. Over the last several years she has spent time at both large agencies and small studios, working with a range of clients from start-ups to larger clients such as IBM and Google. 

Now accepting work proposals.
Clients

AT&T
Casper
Cole Haan
GE
Google
HTC
IBM
Made with Code
Contact

kelly.scheurich@gmail.com
+1 502 744 1511

Instagram
Dribbble
WorkingNotWorking
©2020


Kelly is a Brooklyn based director, graphic designer and photographer. Over the last several years she has spent time at both large agencies and small studios, working with a range of clients from start-ups to larger clients such as IBM and Google. 

Now accepting work proposals.


Contact

kelly.scheurich@gmail.com
+1 502 744 1511

Instagram
Dribbble
WorkingNotWorking


Email me and follow on Instagram, WNWDribbble.