Role
Art Director

Duties
Art Direction, Graphic Design, Web Design

Project Deliverables
Branding, Web Design, Printed Collateral

Credits
Created at Via Studio with Emilee Dover, Leslie Daly, Jo Flynn

Description:

KRM (Kentucky Refugee Ministries) is a non-profit organization dedicated to providing resettlement services to refugees to promote self-sufficiency and successful integration into our community. Our goal for this project was to create strategic cohesion within the organization, starting with a new brand identity.

Our team had a lot to learn and worked closely with KRM through a series of educational exercises. We not only learned about the needs of an organization but the resilience and achievements of their clients.

From there, we developed a theme that celebrated our cultural differences while also focusing on what fundamentally makes us the same: Our Common Thread.

With our concept, we crafted a brand that not only felt welcoming but compassionate and trustworthy. The outcome was a celebratory visual system that captures the diversity of the program and the cultural vibrancy of the clients they serve.