︎
Brooklyn, New York
Brooklyn, New York

Cole Haan Public Event

Role
Senior Designer/Art Director
Duties
Art Direction, Graphic Design

Project Deliverables
Printed Collateral, Environmental Design 
Credits
Created at VSA Partners with Ben Sherwood and Michael Travella



Description:
After 92 years in business, the iconic shoe manufacturer Cole Haan wanted to announce they were going public. Prior to the announcement, they first needed to inform and dazzle stakeholders through a one-of-a-kind event.
For this, they asked our team for help in rolling out the red carpet through a unique and immersive experience. Coordinating with
PR giant Jack Morton, we created everything from room concepts to table cards.
The idea was to submerge guests in the Cole Haan story and finish the night with an informative presentation that spoke to how the company's story would continue in a new, more public chapter.
 
Kelly Scheurich

Kelly is a Cincinnati based director, graphic designer, and photographer. Over the last several years she has spent time at both large agencies and small studios, working with a range of clients from start-ups to larger clients such as IBM and Google. 

Now accepting work proposals.
Clients

Adobe
AT&T
Casper
Cole Haan
Google
HTC
IBM
Kraft
Made with Code
OpenAI
SnapChat
Contact

kelly.scheurich@gmail.com
+1 859 240 1244

Instagram
Dribbble
WorkingNotWorking
LinkedIn
©2024
Kelly is a Brooklyn based director, graphic designer and photographer. Over the last several years she has spent time at both large agencies and small studios, working with a range of clients from start-ups to larger clients such as IBM and Google. 

Now accepting work proposals.


Contact

kelly.scheurich@gmail.com
+1 502 744 1511

Instagram
Dribbble
WorkingNotWorking
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